THE USE OF MODIFIED UTAUT2 MODEL TO DETERMINE THE FACTORS AFFECTING E-COMMERCE/M-COMMERCE USE

Abstract

This research aims to determine the factors that influence users in using e-commerce/m-commerce using the modified UTAUT2 model. The type of research used in this study is descriptive quantitative research. The population studied was e-commerce/m-commerce users in Bandung. This research used a sample of 204 e-commerce/m-commerce users that lived in Bandung. The data collection instrument in this study used a questionnaire and was tested using the Partial Least Square-Structural Equation Modeling (PLS SEM) technique. The software used to carry out data analysis is SmartPLS version 2.0. The result shows that Facilitating Condition has a significant effect on Behavioral Intention to use e-commerce. The analysis also showed that Website Quality and Behavioral Intention has a significant effect on Usage Behavior. Other variables such as Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value and Habit don’t have significant effect on Behavioral Intention. Facilitating Condition also doesn’t have a significant effect on Usage Behavior.

Keywords: E-commerce, m-commerce, online shopping, UTAUT2