Factors Affecting Accounting Students' Career Choices in the Field of Accounting Information Systems (AIS)

Abstract

This study aims to identify whether intrinsic motivation, extrinsic motivation, third-party influence, and career exposure variables influence Accounting Students' career choices in the field of Accounting Information Systems (AIS). The research utilized purposive sampling method involving 138 Accounting Students from the 2020 cohort at Politeknik Negeri Batam with data collected through online learning platform (E-learning). In this study, the analysis technique used is multiple linear regression. The research findings indicate that Accounting Students are more influenced by intrinsic and extrinsic motivation in career selection, while third-party influence and career exposure tend to have no significant influence on Accounting Students' career choices. The implication of this research to validate the accuracy of the Social Career Cognitive Theory (SCCT) and can be a consideration for accounting students, so that they can prepare themselves for choosing a career in the field of AIS.

Keywords: Career Exposure, Career Path, Extrinsic Motivation, Third-Party Influence, Intrinsic Motivation