The Influence of Religiosity, Social Media Marketing and E-Trust on the Decision to Donate Online on the Kitabisa Platform

Authors

  • Wahyuni Herwanda Management Department, Bung Hatta University, Padang, Indonesia
  • Purbo Jadmiko Management Department, Bung Hatta University, Padang, Indonesia

Abstract

This research aims to analyze the influence of Religiosity, social media marketing and E-trust built by Kitabisa on the decision to donate online. The population used is all people who have made donations on the Kitabisa platform using a purposive sampling technique and using a questionnaire distributed via Google Forms in the data collection process. This research used a sample of 110 people. The data analysis used is statistical analysis in the form of SEM-PLS. The results of this research show that social media marketing and E-trust have a positive effect on the decision to donate online on the Kitabisa platform, while Religiosity has no effect on the decision to donate online on the Kitabisa platform.

Keywords: Religiosity, Social media marketing, E-trust, Decision to Donate Online.

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Published

2024-10-03

Issue

Vol. 1 No. 01 (2024): International Conferences on

Section

ARTICLES OF ICODSS PROCEEDING 2024