Adoption of AI Trend inJournalism:Perspective of Diffusion and Innovation Theory

Abstract

The use of AI presents opportunities and challenges in the modern era. AI is used in several industries, including marketing, telecommunications, healthcare, banking, and education. In broadcasting media, in particular, the use of AI is growing because it generates interesting content. Several broadcasting stations use AI avatar news presenters to deliver the news. This research aims to understand the opportunities and challenges of using AI in journalism and the quality of information delivered to society. This study employs a descriptive qualitative approach to analyze the diffusion of innovation theory and describe the phenomena. Data collection involves literature study, observations, and documentation. The results show that these opportunities arise from adopting technology as a means of diffusion and innovation. It involves interesting information production, information gathering, data analysis, efficiency, and technological development. The challenges stem from data quality, ethical principles in journalism, cost, technological dependency, and production of information. However, journalists have to be aware of the ethical principles in journalism, intellectual property right and data privacy protection, hoax dissemination, keep the accuracy of information, possibility of losing job. Therefore, there is an urgency to limit the use of AI to avoid many violations because of AI.