The Influence of Religiosity, Social Media Marketing and E-Trust on the Decision to Donate Online on the Kitabisa Platform

Abstract

This research aims to analyze the influence of Religiosity, social media marketing and E-trust built by Kitabisa on the decision to donate online. The population used is all people who have made donations on the Kitabisa platform using a purposive sampling technique and using a questionnaire distributed via Google Forms in the data collection process. This research used a sample of 110 people. The data analysis used is statistical analysis in the form of SEM-PLS. The results of this research show that social media marketing and E-trust have a positive effect on the decision to donate online on the Kitabisa platform, while Religiosity has no effect on the decision to donate online on the Kitabisa platform.