The Influence of Fear of Missing Out (FOMO) and Financial Literacy on Purchasing Decisions (A Study of Accounting Students at Muhammadiyah University of Buton

Abstract

This study aims to determine the influence Fear Of Missing Out (FOMO) and financial literacy on purchasing decisions. Using a quantitative method, the study utilizes both primary and secondary data obtained from 132 respondents. Data analysis was performed using multiple linear regression analysis. The results indicate that based on the F-test, both independent variables simultaneously affect the dependent variable. Furthermore, the t-test results show that the Fear Of Missing Out variable (X1) has a significance value of less than 0.001, which is smaller than 0.05, meaning that X1 has a significant effect on purchasing decisions. Similarly, the financial literacy variable (X2) also has a significance value of less than 0.001, indicating a significant effect on purchasing decisions. Based on the coefficient of determination test, the R square value is 0.348, which implies that Fear Of Missing Out (X1) and financial literacy (X2) contribute 34.8% to purchasing decisions, while the remaining 65.2% is influenced by other variables not examined in this study