Applied Business and Administration Journal

About the Journal

Applied Business and Administration Journal (ABAJ), with registered number ISSN 2828-0040 (Online), is a peer-reviewed scientific journal published three times a year (January, May, and September) by PT Ebiz Prima Nusa. ABAJ is committed to advancing knowledge in applied business, public administration, and management through the dissemination of rigorous, relevant, and impactful research. It provides a platform for researchers, academicians, professionals, practitioners, and students to share their insights, empirical findings, and theoretical contributions across disciplines. All submitted manuscripts undergo a strict double-blind peer-review process to ensure academic quality and integrity. The editorial team evaluates submissions based on originality, relevance, and contribution to the field. ABAJ is currently indexed by Copernicus, Crossref, Google Scholar, Garuda Jurnal, and Neliti, and it fully adheres to ethical publishing standards to support global access and visibility of scholarly work.

The Applied Business and Administration Journal aims to foster the exchange of insights and innovations among researchers, academicians, professionals, practitioners, and students who have interests in the areas of:
•⁠  ⁠Business Strategy
•⁠  ⁠Marketing and Consumer Behavior
•⁠  ⁠Human Resource Management
•⁠  ⁠Financial and Investment Management
•⁠  ⁠Public Administration and Policy
•⁠  ⁠Organizational Studies
•⁠  ⁠Digital Business and E-Commerce
•⁠  ⁠Entrepreneurship and Innovation
•⁠  ⁠Business Analytics
•⁠  ⁠Governance and Institutional Reform
•⁠  ⁠MSME Development and Policy
•⁠  ⁠Sustainable and Green Business Practices